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AT&T first US carrier to launch location-based marketing service
Multiple brands and retailers have launched geofences and are distributing mobile coupons via ShopAlerts by AT&T AT&T has beaten its competitors to the punch by becoming the first wireless...
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How analytics will help marketers succeed at mobile coupons
Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind. As consumers...
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Mobile commerce and the consumer packaged goods arms race
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead You see them all the time. Shoppers scanning bar code labels with their smartphones, presenting coupons...
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Mobile commerce and how personalized value drives adoption
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores,...
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Making the phone a seamless extension of the in-store experience
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead When a shopper enters a store these days, chances are that she is using her mobile device to accomplish at...
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Anthropology of the mobile consumer
Patrick Moorhead is vice president of mobile brand development at Catalina By Patrick Moorhead I have been writing a lot these days about what shoppers of consumer packaged goods are looking for when...
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